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SCHEME OF WORK
Business Studies
Form 2 2025
TERM III
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WK LSN TOPIC SUB-TOPIC OBJECTIVES T/L ACTIVITIES T/L AIDS REFERENCE REMARKS
1

OPENING DAY

1 2
INSURANCE
Introduction. Definitions.
Importance of insurance. The theory of Pooling of risks.
By the end of the lesson, the learner should be able to:

Explain the terms contingencies, hazards or perils.
Define the terms insurance.
Give meanings of terms used in insurance.

Exposition,
Detailed discussion.
text book
newspaper
New Inventor KLB BOOK II Pg 91,94-96
1 3
INSURANCE
Principles of Insurance:
Classes of insurance: Life assurance.
By the end of the lesson, the learner should be able to:
Explain the principles of insurance.
Expository
Approaches;
Explanations;
Discussion.
magazines,text book
Chart ? types of insurance covers.
New Inventor KLB BOOK II Pg 97-99
2 1
INSURANCE
General insurance or property insurance.
By the end of the lesson, the learner should be able to:
Give examples of risks insured under general insurance cover.
Outline characteristics of general insurance.
Brain storming;
Exposition of new concepts;
Oral questions;
Discussion.
business enviroment
New Inventor KLB BOOK II Pg 101
2

OPENER EXAMINATION
3 1
INSURANCE
Accident insurance.
Marine insurance.
By the end of the lesson, the learner should be able to:
Identify covers offered under motor policies and general accident policies.
Exposition of new concepts;
Oral questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 102-3
3 2
INSURANCE
Premiums & Re-insurance.
By the end of the lesson, the learner should be able to:
Outline factors considered when determining premiums to be charged.
Identify factors that may necessitate re-insurance.
Brain storming;
Discussion.
text book
New Inventor KLB BOOK II Pg 107
3 3
INSURANCE
Obtaining an insurance policy & compensation.
By the end of the lesson, the learner should be able to:
Describe the procedure for taking an insurance policy Describe the procedure for claiming compensation.
Exposition;
Discussion.
newspaper
New Inventor KLB BOOK II Pg 108-9
4 1
INSURANCE
PRODUCT PROMOTION
Insurance versus Gambling.
Purposes of product promotion.
By the end of the lesson, the learner should be able to:
Draw contrast between insurance and gambling.
Oral questions & brief discussion;
Review questions.
video,newspaper
text book
New Inventor KLB BOOK II Pg 109-110
4 2
PRODUCT PROMOTION
Personal selling of products.
By the end of the lesson, the learner should be able to:
Describe personal selling of product as a method of product promotion.
Cite circumstances when personal selling of products is appropriate.
Outline qualities of a good salesperson.
Oral questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 112-3
4 3
PRODUCT PROMOTION
Personal selling procedure. Advantages & disadvantages of personal selling.
Shows, trade fairs and exhibitions.
By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling.


State advantages &disadvantages of personal selling.
Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
text book
New Inventor KLB BOOK II Pg 113-4



Pg 117-8
5 1
PRODUCT PROMOTION
Advertising. Definition & aims of advertising.
By the end of the lesson, the learner should be able to:


Define the term advertising.
State aims of advantages.


Brain storming;
Oral questions;
text book
New Inventor KLB BOOK II Pg 118
5 2
PRODUCT PROMOTION
Types of advertising.
Advertisement media. Newspapers, magazines and periodicals.
By the end of the lesson, the learner should be able to:
Outline types of advertising.
Exposition;
Oral questions;
Discussion.
text book
newspaper,magazines
New Inventor KLB BOOK II Pg 118-9
5 3
PRODUCT PROMOTION
Posters, billboards & transit advertising.
Electronic advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising.
Brain storming;
Probing questions
Discussion.
television,text book
tv,video
New Inventor KLB BOOK II Pg 122-4
6 1
PRODUCT PROMOTION
Advertising agencies. Advantages & disadvantages of Advertisement.
By the end of the lesson, the learner should be able to:
Highlight functions of Advertising agencies.

State advantages & disadvantages of
advertisement to the consumers, producers and manufacturers.
Oral questions;
Discussion.
tv,newspaper
New Inventor KLB BOOK II Pg 126-127
6 2
PRODUCT PROMOTION
Publicity.
Public relations.
By the end of the lesson, the learner should be able to:
Outline impact of positive and negative publicity on product promotion.
State advantages & disadvantages of
publicity.
Probing questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 128-9
6 3
PRODUCT PROMOTION
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
New Inventor KLB BOOK IIPg 131-133.
7 1
PRODUCT PROMOTION
Sales promotion Definition and importance.
By the end of the lesson, the learner should be able to:


Define the term sales promotion
State the importance of sales promotion.


Oral questions;
Discussion.
tv,magazines
New Inventor KLB BOOK IIPg 134
7 2
PRODUCT PROMOTION
Methods of sales promotion.
Ethical issues in product promotion.
By the end of the lesson, the learner should be able to:
Describe various methods of sales promotion.
Outline factors influencing choice of promotion method.
Brain storming;
Discussion.
text book
New Inventor KLB BOOK IIPg 134-5
7 3
PRODUCT PROMOTION
Current trends and emerging issues in product promotion.
By the end of the lesson, the learner should be able to:
Explain the impacts of current trends and emerging issues in product promotion.
Probing questions on effects of internet & HIV/AIDS, influence on the youth, pollution, mobile phones, convoys, etc.
Open discussion.
internet,magazines
New Inventor KLB BOOK IIPg 136-8
8-9

END TERM EXAMINATION

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