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SCHEME OF WORK
Business Studies
Form 2 2025
TERM III
School


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WK LSN TOPIC SUB-TOPIC OBJECTIVES T/L ACTIVITIES T/L AIDS REFERENCE REMARKS
1

OPENING SCHOOL AND OPENER EXAM

2 1
INSURANCE
Obtaining an insurance policy & compensation.
By the end of the lesson, the learner should be able to:
Describe the procedure for taking an insurance policy Describe the procedure for claiming compensation.
Exposition;
Discussion.
newspaper
New Inventor KLB BOOK II Pg 108-9
2 2
INSURANCE
Obtaining an insurance policy & compensation.
By the end of the lesson, the learner should be able to:
Describe the procedure for taking an insurance policy Describe the procedure for claiming compensation.
Exposition;
Discussion.
newspaper
New Inventor KLB BOOK II Pg 108-9
2 3-4
INSURANCE
Obtaining an insurance policy & compensation.
Insurance versus Gambling.
By the end of the lesson, the learner should be able to:
Describe the procedure for taking an insurance policy Describe the procedure for claiming compensation.
Draw contrast between insurance and gambling.
Exposition;
Discussion.
Oral questions & brief discussion;
Review questions.
newspaper
video,newspaper
New Inventor KLB BOOK II Pg 108-9
New Inventor KLB BOOK II Pg 109-110
2 5
INSURANCE
Insurance versus Gambling.
By the end of the lesson, the learner should be able to:
Draw contrast between insurance and gambling.
Oral questions & brief discussion;
Review questions.
video,newspaper
New Inventor KLB BOOK II Pg 109-110
3 1
PRODUCT PROMOTION
Purposes of product promotion.
By the end of the lesson, the learner should be able to:



Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.



Brain storming;
Oral questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 111-2
3 2
PRODUCT PROMOTION
Purposes of product promotion.
By the end of the lesson, the learner should be able to:



Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.



Brain storming;
Oral questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 111-2
3 3-4
PRODUCT PROMOTION
Personal selling of products.
Personal selling procedure. Advantages & disadvantages of personal selling.
By the end of the lesson, the learner should be able to:
Describe personal selling of product as a method of product promotion.
Cite circumstances when personal selling of products is appropriate.
Outline qualities of a good salesperson.
Highlight steps involved in personal selling.


State advantages &disadvantages of personal selling.
Oral questions;
Explanations;
Discussion.
Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
text book
New Inventor KLB BOOK II Pg 112-3
New Inventor KLB BOOK II Pg 113-4



Pg 117-8
3 5
PRODUCT PROMOTION
Personal selling procedure. Advantages & disadvantages of personal selling.
By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling.


State advantages &disadvantages of personal selling.
Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
text book
New Inventor KLB BOOK II Pg 113-4



Pg 117-8
4 1
PRODUCT PROMOTION
Shows, trade fairs and exhibitions.
By the end of the lesson, the learner should be able to:
Outline roles of shows, trade fairs and exhibitions in product promotion.
Probing questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 114-6
4 2
PRODUCT PROMOTION
Shows, trade fairs and exhibitions.
By the end of the lesson, the learner should be able to:
Outline roles of shows, trade fairs and exhibitions in product promotion.
Probing questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 114-6
4 3-4
PRODUCT PROMOTION
Advertising. Definition & aims of advertising.
Types of advertising.
By the end of the lesson, the learner should be able to:


Define the term advertising.
State aims of advantages.



Outline types of advertising.


Brain storming;
Oral questions;

Exposition;
Oral questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 118
New Inventor KLB BOOK II Pg 118-9
4 5
PRODUCT PROMOTION
Types of advertising.
By the end of the lesson, the learner should be able to:
Outline types of advertising.
Exposition;
Oral questions;
Discussion.
text book
New Inventor KLB BOOK II Pg 118-9
5 1
PRODUCT PROMOTION
Advertisement media. Newspapers, magazines and periodicals.
By the end of the lesson, the learner should be able to:



State advantages and disadvantages of advertising in newspapers, magazines and periodicals.



Brain storming;
Probing questions
Discussion.
newspaper,magazines




Pg 119-121
5 2
PRODUCT PROMOTION
Advertisement media. Newspapers, magazines and periodicals.
By the end of the lesson, the learner should be able to:



State advantages and disadvantages of advertising in newspapers, magazines and periodicals.



Brain storming;
Probing questions
Discussion.
newspaper,magazines




Pg 119-121
5 3-4
PRODUCT PROMOTION
Posters, billboards & transit advertising.
Electronic advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising.

State advantages and disadvantages of advertising on radio, TV and cinema.
Brain storming;
Probing questions
Discussion.
television,text book
tv,video
New Inventor KLB BOOK II Pg 122-4
New Inventor KLB BOOK II Pg 124-6
5 5
PRODUCT PROMOTION
Electronic advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages of advertising on radio, TV and cinema.
Probing questions
Discussion.
tv,video
New Inventor KLB BOOK II Pg 124-6
6 1
PRODUCT PROMOTION
Advertising agencies. Advantages & disadvantages of Advertisement.
By the end of the lesson, the learner should be able to:
Highlight functions of Advertising agencies.

State advantages & disadvantages of
advertisement to the consumers, producers and manufacturers.
Oral questions;
Discussion.
tv,newspaper
New Inventor KLB BOOK II Pg 126-127
6 2
PRODUCT PROMOTION
Advertising agencies. Advantages & disadvantages of Advertisement.
By the end of the lesson, the learner should be able to:
Highlight functions of Advertising agencies.

State advantages & disadvantages of
advertisement to the consumers, producers and manufacturers.
Oral questions;
Discussion.
tv,newspaper
New Inventor KLB BOOK II Pg 126-127
6 3-4
PRODUCT PROMOTION
Publicity.
Public relations.
By the end of the lesson, the learner should be able to:
Outline impact of positive and negative publicity on product promotion.
State advantages & disadvantages of
publicity.


Give examples of public relations activities.
State advantages & disadvantages of
public relations as a method of product promotion.
Probing questions;
Explanations;
Discussion.
text book
New Inventor KLB BOOK II Pg 128-9
New Inventor KLB BOOK II Pg 129
6 5
PRODUCT PROMOTION
Public relations.
By the end of the lesson, the learner should be able to:
Give examples of public relations activities.
State advantages & disadvantages of
public relations as a method of product promotion.
text book
New Inventor KLB BOOK II Pg 129
7 1
PRODUCT PROMOTION
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
New Inventor KLB BOOK IIPg 131-133.
7 2
PRODUCT PROMOTION
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
New Inventor KLB BOOK IIPg 131-133.
7 3-4
PRODUCT PROMOTION
Other methods of product promotion.
Sales promotion Definition and importance.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.



Define the term sales promotion
State the importance of sales promotion.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.


Oral questions;
Discussion.
text book,tv
tv,magazines
New Inventor KLB BOOK IIPg 131-133.
New Inventor KLB BOOK IIPg 134
7 5
PRODUCT PROMOTION
Sales promotion Definition and importance.
By the end of the lesson, the learner should be able to:


Define the term sales promotion
State the importance of sales promotion.


Oral questions;
Discussion.
tv,magazines
New Inventor KLB BOOK IIPg 134
8 1
PRODUCT PROMOTION
Methods of sales promotion.
By the end of the lesson, the learner should be able to:
Describe various methods of sales promotion.
Outline factors influencing choice of promotion method.
Brain storming;
Discussion.
text book
New Inventor KLB BOOK IIPg 134-5
8 2
PRODUCT PROMOTION
Methods of sales promotion.
By the end of the lesson, the learner should be able to:
Describe various methods of sales promotion.
Outline factors influencing choice of promotion method.
Brain storming;
Discussion.
text book
New Inventor KLB BOOK IIPg 134-5
8 3-4
PRODUCT PROMOTION
Ethical issues in product promotion.
Current trends and emerging issues in product promotion.
By the end of the lesson, the learner should be able to:
Highlight some ethical issues related to product promotion.
Explain the impacts of current trends and emerging issues in product promotion.
Brain storming;
Exposition;
Open discussion.

Probing questions on effects of internet & HIV/AIDS, influence on the youth, pollution, mobile phones, convoys, etc.
Open discussion.
text book
internet,magazines
New Inventor KLB BOOK IIPg 135-6
New Inventor KLB BOOK IIPg 136-8
9

END TERM EXAM AND CLOSING SCHOOL

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