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SCHEME OF WORK
Business Studies
Form 2 2024
TERM III
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WK LSN TOPIC SUB-TOPIC OBJECTIVES T/L ACTIVITIES T/L AIDS REFERENCE REMARKS
1 3
PRODUCT PROMOTION
Purposes of product promotion.
By the end of the lesson, the learner should be able to:



Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.



Brain storming;
Oral questions;
Explanations;
Discussion.
text book




Pg 111-2
1 4
PRODUCT PROMOTION
Personal selling of products.
Personal selling procedure. Advantages & disadvantages of personal selling.
By the end of the lesson, the learner should be able to:
Describe personal selling of product as a method of product promotion.
Cite circumstances when personal selling of products is appropriate.
Outline qualities of a good salesperson.
Highlight steps involved in personal selling.
State advantages &disadvantages of personal selling.
Oral questions;
Explanations;
Discussion.
Brain storming;
Simulations / role playing;
text book
Pg 112-3
2 1
PRODUCT PROMOTION
Shows, trade fairs and exhibitions.
By the end of the lesson, the learner should be able to:
Outline roles of shows, trade fairs and exhibitions in product promotion.
Probing questions;
Discussion.
text book
Pg 114-6
2 2
PRODUCT PROMOTION
Advertising. Definition & aims of advertising.
By the end of the lesson, the learner should be able to:


Define the term advertising.
State aims of advantages.


Brain storming;
Oral questions;
text book


Pg 118
2 3
PRODUCT PROMOTION
Types of advertising.
Advertisement media. Newspapers, magazines and periodicals.
By the end of the lesson, the learner should be able to:
Outline types of advertising.
State advantages and disadvantages of advertising in newspapers, magazines and periodicals.
Exposition;
Oral questions;
Discussion.
Brain storming;
Probing questions
text book
newspaper,magazines
Pg 118-9
2 4
PRODUCT PROMOTION
Posters, billboards & transit advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising.
Brain storming;
Probing questions
Discussion.
television,text book
Pg 122-4
3 1
PRODUCT PROMOTION
Electronic advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages of advertising on radio, TV and cinema.
Probing questions
Discussion.
tv,video
Pg 124-6
3 2
PRODUCT PROMOTION
Advertising agencies. Advantages & disadvantages of Advertisement.
Publicity.
By the end of the lesson, the learner should be able to:
Highlight functions of Advertising agencies.
State advantages & disadvantages of
advertisement to the consumers, producers and manufacturers.
Outline impact of positive and negative publicity on product promotion.
publicity.
Oral questions;
Discussion.
Probing questions;
Explanations;
tv,newspaper
text book
Pg 126-127
3 3
PRODUCT PROMOTION
Public relations.
By the end of the lesson, the learner should be able to:
Give examples of public relations activities.
State advantages & disadvantages of
public relations as a method of product promotion.
text book
Pg 129
3 4
PRODUCT PROMOTION
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
Pg 131-133.
4 1
PRODUCT PROMOTION
Sales promotion Definition and importance.
By the end of the lesson, the learner should be able to:


Define the term sales promotion
State the importance of sales promotion.


Oral questions;
Discussion.
tv,magazines


Pg 134
4 2
PRODUCT PROMOTION
Methods of sales promotion.
By the end of the lesson, the learner should be able to:
Describe various methods of sales promotion.
Outline factors influencing choice of promotion method.
Brain storming;
Discussion.
text book
Pg 134-5
4 3
PRODUCT PROMOTION
Ethical issues in product promotion.
By the end of the lesson, the learner should be able to:
Highlight some ethical issues related to product promotion.
Brain storming;
Exposition;
Open discussion.
text book
Pg 135-6
4 4
PRODUCT PROMOTION
DEMAND.
Current trends and emerging issues in product promotion.
Definition of demand. Factors influencing demand.
By the end of the lesson, the learner should be able to:
Explain the impacts of current trends and emerging issues in product promotion.
Define demand and effective demand.
State factors that influence demand of a commodity.
Probing questions on effects of internet & HIV/AIDS, influence on the youth, pollution, mobile phones, convoys, etc.
Open discussion.
Brain storming;
Exposition;
Discussion.
internet,magazines
text book
Pg 136-8
5 1
DEMAND.
Factors influencing demand.
By the end of the lesson, the learner should be able to:
Explain factors that influence demand of a commodity.
Explanations;
Discussion.
text book
New Inventor KLB BOOK IIIPg 2-5
5 2
DEMAND.
Factors influencing demand.
By the end of the lesson, the learner should be able to:
Explain factors that influence demand of a commodity.
Explanations;
Discussion.
text book
New Inventor KLB BOOK IIIPg 2-5
5 3
DEMAND.
Demand schedule for an individual or entire market.
Demand curves.
By the end of the lesson, the learner should be able to:
Prepare and interpret a demand schedule for an individual or entire market.
Illustrate law of demand graphically.
Interpreting a demand schedule;
Brief discussion.
Guided plotting of demand curves.
Discussion.
text book
Graph papers.
New Inventor KLB BOOK III pg 6-7
5 4
DEMAND.
Movement along, and shift in demand curves.
By the end of the lesson, the learner should be able to:
Explain movement along the demand curve.
Illustrate an increase / decrease in demand graphically.
Q/A: review law of demand.
Curve sketching & explanations.
Chart- increasing and decreasing -supply.
New Inventor KLB BOOK III Pg 8-9
6 1
SUPPLY.
Factors influencing supply of a product.
By the end of the lesson, the learner should be able to:
Explain factors that influence demand of a commodity.
Explanations;
Discussion.
chart
New Inventor KLB BOOK III Pg 9-13
6 2
SUPPLY.
Supply schedule and supply curve.
By the end of the lesson, the learner should be able to:
Draw supply curve from a supply schedule.
Practical exercise.
chart
New Inventor KLB BOOK III Pg 14-15
6 3
SUPPLY.
Movement along the curve.supply curve.
By the end of the lesson, the learner should be able to:
Explain changes in supply with changes in prices of the commodity.
Identify incidents where a supply curve expands to the right or left.
Probing questions,
Graphical illustrations.
text book
New Inventor KLB BOOK III Pg 15-
6 4
SUPPLY.
Movement along the curve.supply curve.
By the end of the lesson, the learner should be able to:
Explain changes in supply with changes in prices of the commodity.
Identify incidents where a supply curve expands to the right or left.
Probing questions,
Graphical illustrations.
text book
New Inventor KLB BOOK III Pg 15-
7 1
SUPPLY.
Shift in supply curve.
Equilibrium price and equilibrium quantity.
By the end of the lesson, the learner should be able to:
Explain the effect of decreasing supply.
Define the terms equilibrium price and equilibrium quantity.
Use demand and supply schedule to determine equilibrium price.
Exposition;
discussion
Examine schedules;
Make deductions;
Discussion.
text book
Demand and supply schedule.
New Inventor KLB BOOK III Pg 15-16
7 2
SUPPLY.
Equilibrium price and quantity. (graphical method)
By the end of the lesson, the learner should be able to:
Determine equilibrium price and equilibrium quantity graphically.
Graphical methods;
Make deductions.
Graph papers.
New Inventor KLB BOOK III Pg 16-18
7 3
SUPPLY.
Effects of change in demand on the equilibrium.
By the end of the lesson, the learner should be able to:
Explain the effects of change in demand on the equilibrium.
Explanations and graphical illustrations.
chart
New Inventor KLB BOOK III Pg 19-21
7 4
SUPPLY.
Effects of change in supply on the equilibrium.
Excess demand and excess supply.
By the end of the lesson, the learner should be able to:
Explain the effects of change in supply on the equilibrium.
Define excess demand and excess supply.
Brain storming;
Discussion.
Discussion & graphical illustrations.
chart
text book
New Inventor KLB BOOK III Pg 21
8 1
SUPPLY.
Other methods of determining the price of a product.
By the end of the lesson, the learner should be able to:
Outline other methods of determining the price o a product.
Exposition;
Probing questions;
Discussion.
text book
New Inventor KLB BOOK III Pg 20-21
8 2
SUPPLY.
Other methods of determining the price of a product.
By the end of the lesson, the learner should be able to:
Outline other methods of determining the price o a product.
Exposition;
Probing questions;
Discussion.
text book
New Inventor KLB BOOK III Pg 20-21

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