INSURANCE
PRODUCT PROMOTION

Insurance versus Gambling.
Purposes of product promotion.
Personal selling of products.

By the end of the lesson, the learner should be able to:
Draw contrast between insurance and gambling.
Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.
Describe personal selling of product as a method of product promotion.
Cite circumstances when personal selling of products is appropriate.
Outline qualities of a good salesperson.

Oral questions & brief discussion;
Review questions.
Brain storming;
Oral questions;
Explanations;
Discussion.

video,newspaper
text book

Pg 109-110




Pg 111-2

PRODUCT PROMOTION

Personal selling procedure. Advantages & disadvantages of personal selling.
Shows, trade fairs and exhibitions.

By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling.
State advantages &disadvantages of personal selling.
Outline roles of shows, trade fairs and exhibitions in product promotion.

Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
Probing questions;

text book

Pg 113-4



Pg 117-8

PRODUCT PROMOTION

Advertising. Definition & aims of advertising.
Types of advertising.
Advertisement media. Newspapers, magazines and periodicals.

By the end of the lesson, the learner should be able to:
Define the term advertising.
State aims of advantages.
Outline types of advertising.
State advantages and disadvantages of advertising in newspapers, magazines and periodicals.

Brain storming;
Oral questions;
Exposition;
Discussion.
Probing questions

text book
newspaper,magazines

Pg 118

PRODUCT PROMOTION

Posters, billboards & transit advertising.
Electronic advertising.
Advertising agencies. Advantages & disadvantages of Advertisement.
Publicity.

By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising.
State advantages and disadvantages of advertising on radio, TV and cinema.
Highlight functions of Advertising agencies.
State advantages & disadvantages of
advertisement to the consumers, producers and manufacturers.
Outline impact of positive and negative publicity on product promotion.
publicity.

Brain storming;
Probing questions
Discussion.
Oral questions;
Discussion.
Probing questions;
Explanations;

television,text book
tv,video
tv,newspaper
text book

Pg 122-4
Pg 126-127

PRODUCT PROMOTION

Public relations.
Other methods of product promotion.

By the end of the lesson, the learner should be able to:
Give examples of public relations activities.
State advantages & disadvantages of
public relations as a method of product promotion.
Highlight other methods of product promotion.
State advantages & disadvantages of named method.

Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.

text book
text book,tv

Pg 129

PRODUCT PROMOTION

Sales promotion Definition and importance.
Methods of sales promotion.

By the end of the lesson, the learner should be able to:
Define the term sales promotion
State the importance of sales promotion.
Describe various methods of sales promotion.
Outline factors influencing choice of promotion method.

Oral questions;
Discussion.
Brain storming;

tv,magazines
text book

Pg 134

PRODUCT PROMOTION
SIZE AND LOCATION OF A FIRM

Ethical issues in product promotion.
Current trends and emerging issues in product promotion.
Concept of firm and industry.
Size of a firm.
Location of a firm.

By the end of the lesson, the learner should be able to:
Highlight some ethical issues related to product promotion.
Explain the impacts of current trends and emerging issues in product promotion.
Differentiate between a firm and an industry.
Identify factors influencing goods and services to produce.
Outline ways of determining size of a firm.
Identify factors influencing location of a firm.

Brain storming;
Exposition;
Open discussion.
Probing questions on effects of internet & HIV/AIDS, influence on the youth, pollution, mobile phones, convoys, etc.
Exposition of new concepts;
Oral questions;
Guided discussion.
Detailed discussion.

text book
internet,magazines
text book
chart

Pg 135-6
New Inventor KLB BOOK III Pg 23-24

SIZE AND LOCATION OF A FIRM

Localization of a firm.
Delocalization of a firm.

By the end of the lesson, the learner should be able to:
Outline factors that encourage localization of a firm.
State advantages and disadvantages of localization of a firm.
Outline factors that encourage delocalization of a firm.
State advantages and disadvantages of delocalization of a firm.

Exposition;
Oral questions;
Discussion.

chart
text book

New Inventor KLB BOOK III Pg 27-28

SIZE AND LOCATION OF A FIRM

Internal economies of scale. External economies of scale.

By the end of the lesson, the learner should be able to:
Define the term economy of scale.
Outline various economies of scale associated with a firm.
Outline benefits accruing to a firm as a result of growth of the whole industry.

Exposition of new concepts.
Discussion.

text book

New Inventor KLB BOOK III Pg 29-30

SIZE AND LOCATION OF A FIRM

Internal and external diseconomies of scale.
Existence of small firms.
Negative impact of production activities on the environment.
Maintaining a healthy environment.

By the end of the lesson, the learner should be able to:
Define the term diseconomies of scale.
Highlight some internal and external diseconomies of scale.
Give reasons that contribute to existence of small firms.
Highlight adverse effects arising from production activities.
Outline factors that contribute to a healthy business environment.

Exposition of new concepts.
Oral questions;
Discussion.
Brain storming;
Probing questions and discussion on
adverse effects of air pollution, water pollution, noise pollution & solid waste pollution.
Brain storming;
Discussion.

text book
text book
chart

New Inventor KLB BOOK III Pg 31-32
New Inventor KLB BOOK III Pg 33-35

PRODUCT MARKETS

Introduction.
Perfect competition market.

By the end of the lesson, the learner should be able to:
Define the term market and marketing.
Identify elements that dictate the type of market.
Outline features of a perfect market.

Oral questions;
Probing questions;
Guided discussion.

chart
text book

New Inventor KLB BOOK III Pg 40

PRODUCT MARKETS

Monopoly.

By the end of the lesson, the learner should be able to:
Identify features of a monopoly market.

Exposition of new ideas; Detailed discussion.

text book

New Inventor KLB BOOK III Pg 42-43

PRODUCT MARKETS

Monopoly power.
Monopolistic competition.
Oligopoly.

By the end of the lesson, the learner should be able to:
Outline ways of acquiring a monopoly power.

Outline features of a monopolistic competition.
Describe price & output determination under monopolistic competition.
Describe features of an oligopolistic market.

Exposition of new ideas; Detailed discussion.
Exposition, discussion and sketching illustrative graphs.
Exposition;
Probing questions;
Discussion.

text book
chat,text book
text book

New Inventor KLB BOOK III Pg 43-45
New Inventor KLB BOOK III Pg 45-46

PRODUCT MARKETS

The kinked demand curve.

By the end of the lesson, the learner should be able to:
Interpret the kinked demand curve.

Curve sketching;
Discussion.

text book

New Inventor KLB BOOK III Pg 47-48

CHAIN OF DISTRIBUTION

Channels of distribution.
Distribution of local agricultural produce.

By the end of the lesson, the learner should be able to:
Define the term channel of distribution.
Identify common channels of distribution.
Describe distribution of local agricultural produce.

Brain storming;
Probing questions;
Brief discussion.
Draw a flow chart;

text book
Chart ?channels of distribution of local agricultural produce

New Inventor KLB BOOK III Pg 49-50

CHAIN OF DISTRIBUTION

Distribution of locally manufactured goods.
Distribution of imported goods.
Roles played by intermediaries in the distribution chain.
Choice of distribution channel.

By the end of the lesson, the learner should be able to:
Describe distribution of locally manufactured goods.
Describe distribution of imported goods.
Outline roles played by intermediaries in the distribution chain.
Explain factors influencing choice of distribution channel.

Draw a flow chart;
Probing questions;
Brief discussion.
Brain storming;
Oral questions;
Discussion.

Flow chart.
Illustrative flow charts.
text book

New Inventor KLB BOOK III Pg 51-52
New Inventor KLB BOOK III Pg 54-57

NATIONAL INCOME.

Meaning of national income, GDP, NDP, GNP & NNP. Per capita income.
Circular flow of income.

By the end of the lesson, the learner should be able to:
Define terms related to national income.
Describe the circular flow of income.
State assumptions made in circular flow of income.

Exposition of new concepts, explanations & discussion.

text book
Chart: circular flow of income.

New Inventor KLB BOOK III Pg 59-60

NATIONAL INCOME.

Factors affecting circular flow of income.
Expenditure approach of determining national income.

By the end of the lesson, the learner should be able to:
Outline factors that affect circular flow of income.
Determine national income using expenditure approach.
List down problems associated with expenditure approach.

Oral questions;
Exposition of concepts.
Exposition of new concepts, explanations & discussion;
Calculations.

text book
Calculators,text book

New Inventor KLB BOOK III Pg 61-62

NATIONAL INCOME.

Income approach of determining national income.
Output approach of determining national income.
Uses of national income statistics.
Levels of national income.

By the end of the lesson, the learner should be able to:
Determine national income using income approach.
List down problems associated with income approach.


Determine national income using output approach.
List down problems associated with output approach.
Outline uses of national income statistics.
Highlight factors that influence the levels of national income.

Exposition of new concepts, explanations & discussion;
Calculations.
Exposition of new concepts;
Probing questions;
Guided discussion;
Calculations.
Guided discussion.
Review exercise.

Calculators.
Calculators.
text book

New Inventor KLB BOOK III Pg 64-65
New Inventor KLB BOOK III Pg 65-66