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SCHEME OF WORK
Business Studies
Form 2 2024
TERM III
School




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WK LSN TOPIC SUB-TOPIC OBJECTIVES T/L ACTIVITIES T/L AIDS REFERENCE REMARKS
1 3
INSURANCE
Introduction. Definitions.
Importance of insurance. The theory of Pooling of risks.
By the end of the lesson, the learner should be able to:
Explain the terms contingencies, hazards or perils.
Define the terms insurance.
Give meanings of terms used in insurance.
Explain the importance of insurance.
Explain the law of large numbers in operations of an insurance business.
Outline benefits of pooling of risks to an insurance company.
Exposition,
Detailed discussion.
Brain storming;
Exposition of new concepts;
Discussion.
text book
newspaper
Inventor bk 3

Pg 91,94-96
2 1
INSURANCE
Principles of Insurance:
By the end of the lesson, the learner should be able to:
Explain the principles of insurance.
Expository
Approaches;
Explanations;
Discussion.
magazines,text book
Pg 97-99
2 2
INSURANCE
Classes of insurance: Life assurance.
By the end of the lesson, the learner should be able to:
Describe various types of life assurance contracts.
State characteristics of life assurance.
Brain storming;
Exposition of new concepts;
Discussion.
Chart ? types of insurance covers.
Pg 100-1
2 3
INSURANCE
General insurance or property insurance.
Accident insurance.
By the end of the lesson, the learner should be able to:
Give examples of risks insured under general insurance cover.
Outline characteristics of general insurance.
Identify covers offered under motor policies and general accident policies.
Brain storming;
Exposition of new concepts;
Oral questions;
Discussion.
business enviroment
text book
Pg 101
3 1
INSURANCE
Marine insurance.
By the end of the lesson, the learner should be able to:
Identify policies offered under
Exposition of new concepts;
Discussion.
text book
Pg 104-5
3 2
INSURANCE
Premiums & Re-insurance.
By the end of the lesson, the learner should be able to:
Outline factors considered when determining premiums to be charged.
Identify factors that may necessitate re-insurance.
Brain storming;
Discussion.
text book
Pg 107
3 3
INSURANCE
Obtaining an insurance policy & compensation.
By the end of the lesson, the learner should be able to:
Describe the procedure for taking an insurance policy Describe the procedure for claiming compensation.
Exposition;
Discussion.
newspaper
Pg 108-9
4 1
INSURANCE
Insurance versus Gambling.
By the end of the lesson, the learner should be able to:
Draw contrast between insurance and gambling.
Oral questions & brief discussion;
Review questions.
video,newspaper
Pg 109-110
4 2
PRODUCT PROMOTION
Purposes of product promotion.
Personal selling of products.
By the end of the lesson, the learner should be able to:
Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.
Describe personal selling of product as a method of product promotion.
Cite circumstances when personal selling of products is appropriate.
Outline qualities of a good salesperson.
Brain storming;
Oral questions;
Explanations;
Discussion.
text book




Pg 111-2
4 3
PRODUCT PROMOTION
Personal selling procedure. Advantages & disadvantages of personal selling.
By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling.


State advantages &disadvantages of personal selling.
Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
text book
Pg 113-4



Pg 117-8
5 1
PRODUCT PROMOTION
Shows, trade fairs and exhibitions.
By the end of the lesson, the learner should be able to:
Outline roles of shows, trade fairs and exhibitions in product promotion.
Probing questions;
Discussion.
text book
Pg 114-6
5 2
PRODUCT PROMOTION
Advertising. Definition & aims of advertising.
Types of advertising.
By the end of the lesson, the learner should be able to:
Define the term advertising.
State aims of advantages.
Outline types of advertising.
Brain storming;
Oral questions;
Exposition;
Discussion.
text book


Pg 118
5 3
PRODUCT PROMOTION
Advertisement media. Newspapers, magazines and periodicals.
By the end of the lesson, the learner should be able to:



State advantages and disadvantages of advertising in newspapers, magazines and periodicals.



Brain storming;
Probing questions
Discussion.
newspaper,magazines




Pg 119-121
6 1
PRODUCT PROMOTION
Posters, billboards & transit advertising.
Electronic advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising.
State advantages and disadvantages of advertising on radio, TV and cinema.
Brain storming;
Probing questions
Discussion.
television,text book
tv,video
Pg 122-4
6 2
PRODUCT PROMOTION
Advertising agencies. Advantages & disadvantages of Advertisement.
By the end of the lesson, the learner should be able to:
Highlight functions of Advertising agencies.

State advantages & disadvantages of
advertisement to the consumers, producers and manufacturers.
Oral questions;
Discussion.
tv,newspaper
Pg 126-127
6 3
PRODUCT PROMOTION
Publicity.
By the end of the lesson, the learner should be able to:
Outline impact of positive and negative publicity on product promotion.
State advantages & disadvantages of
publicity.
Probing questions;
Explanations;
Discussion.
text book
Pg 128-9
7 1
PRODUCT PROMOTION
Public relations.
By the end of the lesson, the learner should be able to:
Give examples of public relations activities.
State advantages & disadvantages of
public relations as a method of product promotion.
text book
Pg 129
7 2
PRODUCT PROMOTION
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
Pg 131-133.
7 3
PRODUCT PROMOTION
Sales promotion Definition and importance.
By the end of the lesson, the learner should be able to:


Define the term sales promotion
State the importance of sales promotion.


Oral questions;
Discussion.
tv,magazines


Pg 134
8 1
PRODUCT PROMOTION
Methods of sales promotion.
Ethical issues in product promotion.
By the end of the lesson, the learner should be able to:
Describe various methods of sales promotion.
Outline factors influencing choice of promotion method.
Highlight some ethical issues related to product promotion.
Brain storming;
Discussion.
Exposition;
Open discussion.
text book
Pg 134-5
8 2
PRODUCT PROMOTION
Current trends and emerging issues in product promotion.
By the end of the lesson, the learner should be able to:
Explain the impacts of current trends and emerging issues in product promotion.
Probing questions on effects of internet & HIV/AIDS, influence on the youth, pollution, mobile phones, convoys, etc.
Open discussion.
internet,magazines
Pg 136-8
8-9

END OF TERM EXAMS AND CLOSING

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