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SCHEME OF WORK
Business Studies
Form 2 2024
TERM III
School




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WK LSN TOPIC SUB-TOPIC OBJECTIVES T/L ACTIVITIES T/L AIDS REFERENCE REMARKS
2 1
PRODUCT PROMOTION
Purposes of product promotion.
By the end of the lesson, the learner should be able to:



Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.



Brain storming;
Oral questions;
Explanations;
Discussion.
text book




Pg 111-2
2 2-3
PRODUCT PROMOTION
Personal selling of products.
Personal selling procedure. Advantages & disadvantages of personal selling.
By the end of the lesson, the learner should be able to:
Describe personal selling of product as a method of product promotion.
Cite circumstances when personal selling of products is appropriate.
Outline qualities of a good salesperson.
Highlight steps involved in personal selling.


State advantages &disadvantages of personal selling.
Oral questions;
Explanations;
Discussion.
Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
text book
Pg 112-3
Pg 113-4



Pg 117-8
2 4
PRODUCT PROMOTION
Shows, trade fairs and exhibitions.
By the end of the lesson, the learner should be able to:
Outline roles of shows, trade fairs and exhibitions in product promotion.
Probing questions;
Discussion.
text book
Pg 114-6
3 1
PRODUCT PROMOTION
Advertising. Definition & aims of advertising.
By the end of the lesson, the learner should be able to:


Define the term advertising.
State aims of advantages.


Brain storming;
Oral questions;
text book


Pg 118
3 2-3
PRODUCT PROMOTION
Types of advertising.
Advertisement media. Newspapers, magazines and periodicals.
By the end of the lesson, the learner should be able to:
Outline types of advertising.



State advantages and disadvantages of advertising in newspapers, magazines and periodicals.
Exposition;
Oral questions;
Discussion.



Brain storming;
Probing questions
Discussion.
text book
newspaper,magazines
Pg 118-9




Pg 119-121
3 4
PRODUCT PROMOTION
Posters, billboards & transit advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising.
Brain storming;
Probing questions
Discussion.
television,text book
Pg 122-4
4 1
PRODUCT PROMOTION
Electronic advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages of advertising on radio, TV and cinema.
Probing questions
Discussion.
tv,video
Pg 124-6
4 2-3
PRODUCT PROMOTION
Advertising agencies. Advantages & disadvantages of Advertisement.
Publicity.
By the end of the lesson, the learner should be able to:
Highlight functions of Advertising agencies.

State advantages & disadvantages of
advertisement to the consumers, producers and manufacturers.


Outline impact of positive and negative publicity on product promotion.
State advantages & disadvantages of
publicity.
Oral questions;
Discussion.
Probing questions;
Explanations;
Discussion.
tv,newspaper
text book
Pg 126-127
Pg 128-9
4 4
PRODUCT PROMOTION
Public relations.
By the end of the lesson, the learner should be able to:
Give examples of public relations activities.
State advantages & disadvantages of
public relations as a method of product promotion.
text book
Pg 129
5 1
PRODUCT PROMOTION
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
Pg 131-133.
5 2-3
PRODUCT PROMOTION
Sales promotion Definition and importance.
Methods of sales promotion.
By the end of the lesson, the learner should be able to:


Define the term sales promotion
State the importance of sales promotion.

Describe various methods of sales promotion.
Outline factors influencing choice of promotion method.


Oral questions;
Discussion.
Brain storming;
Discussion.
tv,magazines
text book


Pg 134
Pg 134-5
5 4
PRODUCT PROMOTION
Ethical issues in product promotion.
By the end of the lesson, the learner should be able to:
Highlight some ethical issues related to product promotion.
Brain storming;
Exposition;
Open discussion.
text book
Pg 135-6
6 1
PRODUCT PROMOTION
Current trends and emerging issues in product promotion.
By the end of the lesson, the learner should be able to:
Explain the impacts of current trends and emerging issues in product promotion.
Probing questions on effects of internet & HIV/AIDS, influence on the youth, pollution, mobile phones, convoys, etc.
Open discussion.
internet,magazines
Pg 136-8
6 2-3
DEMAND.
Definition of demand. Factors influencing demand.
By the end of the lesson, the learner should be able to:


Define demand and effective demand.

State factors that influence demand of a commodity.

Explain factors that influence demand of a commodity.



Brain storming;
Exposition;
Discussion.


Explanations;
Discussion.
text book
New Inventor
KLB BOOK III
Pg 1
New Inventor KLB BOOK IIIPg 2-5
6 4
DEMAND.
Factors influencing demand.
By the end of the lesson, the learner should be able to:
Explain factors that influence demand of a commodity.
Explanations;
Discussion.
text book
New Inventor KLB BOOK IIIPg 2-5
7 1
DEMAND.
Demand schedule for an individual or entire market.
By the end of the lesson, the learner should be able to:
Prepare and interpret a demand schedule for an individual or entire market.
Interpreting a demand schedule;
Brief discussion.
text book
New Inventor KLB BOOK III pg 6-7
7 2-3
DEMAND.
Demand curves.
Movement along, and shift in demand curves.
By the end of the lesson, the learner should be able to:
Illustrate law of demand graphically.
Explain movement along the demand curve.
Illustrate an increase / decrease in demand graphically.
Guided plotting of demand curves.
Discussion.
Q/A: review law of demand.
Curve sketching & explanations.
Graph papers.
Chart- increasing and decreasing -supply.
New Inventor KLB BOOK III  Pg 7-8
New Inventor KLB BOOK III Pg 8-9
7 4
DEMAND.
Movement along, and shift in demand curves.
By the end of the lesson, the learner should be able to:
Explain movement along the demand curve.
Illustrate an increase / decrease in demand graphically.
Q/A: review law of demand.
Curve sketching & explanations.
Chart- increasing and decreasing -supply.
New Inventor KLB BOOK III Pg 8-9

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