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SCHEME OF WORK
Business Studies
Form 2 2024
TERM III
School




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WK LSN TOPIC SUB-TOPIC OBJECTIVES T/L ACTIVITIES T/L AIDS REFERENCE REMARKS
1

Revision

2 1
WARE-HOUSING
Importance of warehouses to a business.
By the end of the lesson, the learner should be able to:


Define the term warehouse.
Explain the importance of warehousing to a business.


Probing questions;
Exposition;
Discussion.
text book


Pg 83-84
2 2
WARE-HOUSING
Essentials of a warehouse.
By the end of the lesson, the learner should be able to:
Identify important features and resources of a warehouse.
Exposition;
Discussion.
text book
Pg 85-86
2 3
WARE-HOUSING
Private warehouse.
By the end of the lesson, the learner should be able to:
Classify private warehouses on basis of ownership.
State merits & demerits of a private warehouse.
Exposition;
Oral questions;
Discussion.
Chart ? classification of warehouses.
Pg 85-86
2 4
WARE-HOUSING
Public warehouse.
By the end of the lesson, the learner should be able to:
Identify services provided by public ware houses.
State merits & demerits of a public warehouse.
Brain storming;
Oral questions;
Discussion.
newspaper,magazines
Pg 86-87
3 1
WARE-HOUSING
Bonded warehouses.
By the end of the lesson, the learner should be able to:
Classify warehouses on goods stored.
Outline features of a bonded warehouse.
State merits and demerits of bonded warehouse.
Expose new concepts.
Discussion.
newspaper
Pg 88-89
3 2
WARE-HOUSING
Free warehouses.
By the end of the lesson, the learner should be able to:
Outline features of free warehouses.
State merits and demerits of free warehouses.
Exposition;
Oral questions;
Discussion.
text book
Pg 89-90
3 3
WARE-HOUSING
Free warehouses.
By the end of the lesson, the learner should be able to:
Outline features of free warehouses.
State merits and demerits of free warehouses.
Exposition;
Oral questions;
Discussion.
text book
Pg 89-90
3 4
INSURANCE
PRODUCT PROMOTION
Insurance versus Gambling.
Purposes of product promotion.
By the end of the lesson, the learner should be able to:
Draw contrast between insurance and gambling.
Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.
Oral questions & brief discussion;
Review questions.
Brain storming;
Oral questions;
Explanations;
Discussion.
video,newspaper
text book
Pg 109-110
4 1
PRODUCT PROMOTION
Personal selling of products.
By the end of the lesson, the learner should be able to:
Describe personal selling of product as a method of product promotion.
Cite circumstances when personal selling of products is appropriate.
Outline qualities of a good salesperson.
Oral questions;
Explanations;
Discussion.
text book
Pg 112-3
4 2
PRODUCT PROMOTION
Personal selling procedure. Advantages & disadvantages of personal selling.
By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling.


State advantages &disadvantages of personal selling.
Brain storming;
Oral questions;
Simulations / role playing;
Discussion.
text book
Pg 113-4



Pg 117-8
4 3
PRODUCT PROMOTION
Shows, trade fairs and exhibitions.
Advertising. Definition & aims of advertising.
By the end of the lesson, the learner should be able to:
Outline roles of shows, trade fairs and exhibitions in product promotion.
Define the term advertising.
State aims of advantages.
Probing questions;
Discussion.
Brain storming;
Oral questions;
text book
Pg 114-6
4 4
PRODUCT PROMOTION
Types of advertising.
By the end of the lesson, the learner should be able to:
Outline types of advertising.
Exposition;
Oral questions;
Discussion.
text book
Pg 118-9
5 1
PRODUCT PROMOTION
Advertisement media. Newspapers, magazines and periodicals.
By the end of the lesson, the learner should be able to:



State advantages and disadvantages of advertising in newspapers, magazines and periodicals.



Brain storming;
Probing questions
Discussion.
newspaper,magazines




Pg 119-121
5 2
PRODUCT PROMOTION
Posters, billboards & transit advertising.
Electronic advertising.
By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising.
State advantages and disadvantages of advertising on radio, TV and cinema.
Brain storming;
Probing questions
Discussion.
television,text book
tv,video
Pg 122-4
5 3
PRODUCT PROMOTION
Advertising agencies. Advantages & disadvantages of Advertisement.
By the end of the lesson, the learner should be able to:
Highlight functions of Advertising agencies.

State advantages & disadvantages of
advertisement to the consumers, producers and manufacturers.
Oral questions;
Discussion.
tv,newspaper
Pg 126-127
5 4
PRODUCT PROMOTION
Publicity.
By the end of the lesson, the learner should be able to:
Outline impact of positive and negative publicity on product promotion.
State advantages & disadvantages of
publicity.
Probing questions;
Explanations;
Discussion.
text book
Pg 128-9
6 1
PRODUCT PROMOTION
Public relations.
By the end of the lesson, the learner should be able to:
Give examples of public relations activities.
State advantages & disadvantages of
public relations as a method of product promotion.
text book
Pg 129
6 2
PRODUCT PROMOTION
Other methods of product promotion.
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
text book,tv
Pg 131-133.
6 3
PRODUCT PROMOTION
Sales promotion Definition and importance.
By the end of the lesson, the learner should be able to:


Define the term sales promotion
State the importance of sales promotion.


Oral questions;
Discussion.
tv,magazines


Pg 134
6 4
PRODUCT PROMOTION
Methods of sales promotion.
Ethical issues in product promotion.
By the end of the lesson, the learner should be able to:
Describe various methods of sales promotion.
Outline factors influencing choice of promotion method.
Highlight some ethical issues related to product promotion.
Brain storming;
Discussion.
Exposition;
Open discussion.
text book
Pg 134-5
7 1
PRODUCT PROMOTION
Current trends and emerging issues in product promotion.
By the end of the lesson, the learner should be able to:
Explain the impacts of current trends and emerging issues in product promotion.
Probing questions on effects of internet & HIV/AIDS, influence on the youth, pollution, mobile phones, convoys, etc.
Open discussion.
internet,magazines
Pg 136-8
8

Exams
9

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