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WK | LSN | TOPIC | SUB-TOPIC | OBJECTIVES | T/L ACTIVITIES | T/L AIDS | REFERENCE | REMARKS |
---|---|---|---|---|---|---|---|---|
1 |
opening and revision of term two end term exam |
|||||||
2 | 1 |
INSURANCE
|
Marine insurance.
|
By the end of the lesson, the learner should be able to:
Identify policies offered under |
Exposition of new concepts;
Discussion. |
text book
|
Pg 104-5
|
|
2 | 2 |
INSURANCE
|
Marine insurance.
|
By the end of the lesson, the learner should be able to:
Identify policies offered under |
Exposition of new concepts;
Discussion. |
text book
|
Pg 104-5
|
|
2 | 3-4 |
INSURANCE
|
Premiums
&
Re-insurance.
Obtaining an insurance policy & compensation. |
By the end of the lesson, the learner should be able to:
Outline factors considered when determining premiums to be charged. Identify factors that may necessitate re-insurance. Describe the procedure for taking an insurance policy Describe the procedure for claiming compensation. |
Brain storming;
Discussion. Exposition; Discussion. |
text book
newspaper |
Pg 107
Pg 108-9 |
|
2 | 5 |
INSURANCE
|
Obtaining an insurance policy & compensation.
|
By the end of the lesson, the learner should be able to:
Describe the procedure for taking an insurance policy Describe the procedure for claiming compensation. |
Exposition;
Discussion. |
newspaper
|
Pg 108-9
|
|
3 | 1 |
INSURANCE
|
Insurance versus Gambling.
|
By the end of the lesson, the learner should be able to:
Draw contrast between insurance and gambling. |
Oral questions & brief discussion;
Review questions. |
video,newspaper
|
Pg 109-110
|
|
3 | 2 |
INSURANCE
|
Insurance versus Gambling.
|
By the end of the lesson, the learner should be able to:
Draw contrast between insurance and gambling. |
Oral questions & brief discussion;
Review questions. |
video,newspaper
|
Pg 109-110
|
|
3 | 3-4 |
INSURANCE
PRODUCT PROMOTION |
Insurance versus Gambling.
Purposes of product promotion. |
By the end of the lesson, the learner should be able to:
Draw contrast between insurance and gambling. Give the meaning of a product and product promotion. Explain the purposes of product promotion. Explain factors considered when choosing method of product promotion. |
Oral questions & brief discussion;
Review questions. Brain storming; Oral questions; Explanations; Discussion. |
video,newspaper
text book |
Pg 109-110
Pg 111-2 |
|
3 | 5 |
PRODUCT PROMOTION
|
Personal selling of products.
|
By the end of the lesson, the learner should be able to:
Describe personal selling of product as a method of product promotion. Cite circumstances when personal selling of products is appropriate. Outline qualities of a good salesperson. |
Oral questions;
Explanations; Discussion. |
text book
|
Pg 112-3
|
|
4 | 1 |
PRODUCT PROMOTION
|
Personal selling procedure.
Advantages & disadvantages of personal selling.
|
By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling. State advantages &disadvantages of personal selling. |
Brain storming;
Oral questions; Simulations / role playing; Discussion. |
text book
|
Pg 113-4
Pg 117-8 |
|
4 | 2 |
PRODUCT PROMOTION
|
Personal selling procedure.
Advantages & disadvantages of personal selling.
|
By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling. State advantages &disadvantages of personal selling. |
Brain storming;
Oral questions; Simulations / role playing; Discussion. |
text book
|
Pg 113-4
Pg 117-8 |
|
4 | 3-4 |
PRODUCT PROMOTION
|
Shows, trade fairs and exhibitions.
|
By the end of the lesson, the learner should be able to:
Outline roles of shows, trade fairs and exhibitions in product promotion. |
Probing questions;
Discussion. |
text book
|
Pg 114-6
|
|
4 | 5 |
PRODUCT PROMOTION
|
Advertising.
Definition & aims of advertising.
|
By the end of the lesson, the learner should be able to:
Define the term advertising. State aims of advantages. |
Brain storming; Oral questions; |
text book
|
Pg 118 |
|
5 | 1 |
PRODUCT PROMOTION
|
Types of advertising.
|
By the end of the lesson, the learner should be able to:
Outline types of advertising. |
Exposition;
Oral questions; Discussion. |
text book
|
Pg 118-9
|
|
5 | 2 |
PRODUCT PROMOTION
|
Types of advertising.
|
By the end of the lesson, the learner should be able to:
Outline types of advertising. |
Exposition;
Oral questions; Discussion. |
text book
|
Pg 118-9
|
|
5 | 3-4 |
PRODUCT PROMOTION
|
Advertisement media.
Newspapers, magazines and periodicals.
Posters, billboards & transit advertising. |
By the end of the lesson, the learner should be able to:
State advantages and disadvantages of advertising in newspapers, magazines and periodicals. State advantages and disadvantages posters, billboards & transit advertising. |
Brain storming; Probing questions Discussion. |
newspaper,magazines
television,text book |
Pg 119-121 Pg 122-4 |
|
5 | 5 |
PRODUCT PROMOTION
|
Posters, billboards & transit advertising.
|
By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising. |
Brain storming;
Probing questions Discussion. |
television,text book
|
Pg 122-4
|
|
6 | 1 |
PRODUCT PROMOTION
|
Electronic advertising.
|
By the end of the lesson, the learner should be able to:
State advantages and disadvantages of advertising on radio, TV and cinema. |
Probing questions
Discussion. |
tv,video
|
Pg 124-6
|
|
6 | 2 |
PRODUCT PROMOTION
|
Advertising agencies.
Advantages & disadvantages of Advertisement.
|
By the end of the lesson, the learner should be able to:
Highlight functions of Advertising agencies. State advantages & disadvantages of advertisement to the consumers, producers and manufacturers. |
Oral questions;
Discussion. |
tv,newspaper
|
Pg 126-127
|
|
6 | 3-4 |
PRODUCT PROMOTION
|
Advertising agencies.
Advantages & disadvantages of Advertisement.
Publicity. |
By the end of the lesson, the learner should be able to:
Highlight functions of Advertising agencies. State advantages & disadvantages of advertisement to the consumers, producers and manufacturers. Outline impact of positive and negative publicity on product promotion. State advantages & disadvantages of publicity. |
Oral questions;
Discussion. Probing questions; Explanations; Discussion. |
tv,newspaper
text book |
Pg 126-127
Pg 128-9 |
|
6 | 5 |
PRODUCT PROMOTION
|
Public relations.
|
By the end of the lesson, the learner should be able to:
Give examples of public relations activities. State advantages & disadvantages of public relations as a method of product promotion. |
|
text book
|
Pg 129
|
|
7 | 1 |
PRODUCT PROMOTION
|
Other methods of product promotion.
|
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion. State advantages & disadvantages of named method. |
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
|
text book,tv
|
Pg 131-133.
|
|
7 | 2 |
PRODUCT PROMOTION
|
Other methods of product promotion.
|
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion. State advantages & disadvantages of named method. |
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
|
text book,tv
|
Pg 131-133.
|
|
7 | 3-4 |
PRODUCT PROMOTION
|
Other methods of product promotion.
|
By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion. State advantages & disadvantages of named method. |
Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.
|
text book,tv
|
Pg 131-133.
|
|
7 | 5 |
PRODUCT PROMOTION
|
Sales promotion
Definition and importance.
|
By the end of the lesson, the learner should be able to:
Define the term sales promotion State the importance of sales promotion. |
Oral questions; Discussion. |
tv,magazines
|
Pg 134 |
|
8 | 1 |
PRODUCT PROMOTION
|
Methods of sales promotion.
|
By the end of the lesson, the learner should be able to:
Describe various methods of sales promotion. Outline factors influencing choice of promotion method. |
Brain storming;
Discussion. |
text book
|
Pg 134-5
|
|
8 | 2 |
PRODUCT PROMOTION
|
Methods of sales promotion.
|
By the end of the lesson, the learner should be able to:
Describe various methods of sales promotion. Outline factors influencing choice of promotion method. |
Brain storming;
Discussion. |
text book
|
Pg 134-5
|
|
8 | 3-4 |
PRODUCT PROMOTION
|
Ethical issues in product promotion.
Current trends and emerging issues in product promotion. |
By the end of the lesson, the learner should be able to:
Highlight some ethical issues related to product promotion. Explain the impacts of current trends and emerging issues in product promotion. |
Brain storming;
Exposition; Open discussion. Probing questions on effects of internet & HIV/AIDS, influence on the youth, pollution, mobile phones, convoys, etc. Open discussion. |
text book
internet,magazines |
Pg 135-6
Pg 136-8 |
|
9 |
end term three exam |
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