WARE-HOUSING

Importance of warehouses to a business.

By the end of the lesson, the learner should be able to:


Define the term warehouse.
Explain the importance of warehousing to a business.

Probing questions;
Exposition;
Discussion.

text book

Pg 83-84

WARE-HOUSING

Essentials of a warehouse.
Private warehouse.

By the end of the lesson, the learner should be able to:
Identify important features and resources of a warehouse.
Classify private warehouses on basis of ownership.
State merits & demerits of a private warehouse.

Exposition;
Discussion.
Oral questions;

text book
Chart ? classification of warehouses.

Pg 85-86

WARE-HOUSING

Public warehouse.

By the end of the lesson, the learner should be able to:
Identify services provided by public ware houses.
State merits & demerits of a public warehouse.

Brain storming;
Oral questions;
Discussion.

newspaper,magazines

Pg 86-87

WARE-HOUSING

Bonded warehouses.

By the end of the lesson, the learner should be able to:
Classify warehouses on goods stored.
Outline features of a bonded warehouse.
State merits and demerits of bonded warehouse.

Expose new concepts.
Discussion.

newspaper

Pg 88-89

WARE-HOUSING

Free warehouses.

By the end of the lesson, the learner should be able to:
Outline features of free warehouses.
State merits and demerits of free warehouses.

Exposition;
Oral questions;
Discussion.

text book

Pg 89-90

INSURANCE

Introduction. Definitions.

By the end of the lesson, the learner should be able to:

Explain the terms contingencies, hazards or perils.
Define the terms insurance.
Give meanings of terms used in insurance.

Exposition,
Detailed discussion.

text book

Pg 91,94-96

INSURANCE

Importance of insurance. The theory of Pooling of risks.
Principles of Insurance:

By the end of the lesson, the learner should be able to:
Explain the importance of insurance.
Explain the law of large numbers in operations of an insurance business.
Outline benefits of pooling of risks to an insurance company.
Explain the principles of insurance.

Brain storming;
Exposition of new concepts;
Discussion.
Expository
Approaches;
Explanations;

newspaper
magazines,text book

Pg 92-93

INSURANCE

Classes of insurance: Life assurance.
General insurance or property insurance.

By the end of the lesson, the learner should be able to:
Describe various types of life assurance contracts.
State characteristics of life assurance.
Give examples of risks insured under general insurance cover.
Outline characteristics of general insurance.

Brain storming;
Exposition of new concepts;
Discussion.
Oral questions;

Chart ? types of insurance covers.
business enviroment

Pg 100-1

INSURANCE

Accident insurance.

By the end of the lesson, the learner should be able to:
Identify covers offered under motor policies and general accident policies.

Exposition of new concepts;
Oral questions;
Discussion.

text book

Pg 102-3

INSURANCE

Marine insurance.
Premiums & Re-insurance.

By the end of the lesson, the learner should be able to:
Identify policies offered under
Outline factors considered when determining premiums to be charged.
Identify factors that may necessitate re-insurance.

Exposition of new concepts;
Discussion.
Brain storming;

text book

Pg 104-5

INSURANCE

Obtaining an insurance policy & compensation.

By the end of the lesson, the learner should be able to:
Describe the procedure for taking an insurance policy Describe the procedure for claiming compensation.

Exposition;
Discussion.

newspaper

Pg 108-9

INSURANCE

Insurance versus Gambling.

By the end of the lesson, the learner should be able to:
Draw contrast between insurance and gambling.

Oral questions & brief discussion;
Review questions.

video,newspaper

Pg 109-110

PRODUCT PROMOTION

Purposes of product promotion.
Personal selling of products.

By the end of the lesson, the learner should be able to:
Give the meaning of a product and product promotion.
Explain the purposes of product promotion.
Explain factors considered when choosing method of product promotion.
Describe personal selling of product as a method of product promotion.
Cite circumstances when personal selling of products is appropriate.
Outline qualities of a good salesperson.

Brain storming;
Oral questions;
Explanations;
Discussion.

text book

Pg 111-2

PRODUCT PROMOTION

Personal selling procedure. Advantages & disadvantages of personal selling.

By the end of the lesson, the learner should be able to:
Highlight steps involved in personal selling.


State advantages &disadvantages of personal selling.

Brain storming;
Oral questions;
Simulations / role playing;
Discussion.

text book

Pg 113-4



Pg 117-8

PRODUCT PROMOTION

Shows, trade fairs and exhibitions.
Advertising. Definition & aims of advertising.

By the end of the lesson, the learner should be able to:
Outline roles of shows, trade fairs and exhibitions in product promotion.
Define the term advertising.
State aims of advantages.

Probing questions;
Discussion.
Brain storming;
Oral questions;

text book

Pg 114-6

PRODUCT PROMOTION

Types of advertising.
Advertisement media. Newspapers, magazines and periodicals.

By the end of the lesson, the learner should be able to:
Outline types of advertising.
State advantages and disadvantages of advertising in newspapers, magazines and periodicals.

Exposition;
Oral questions;
Discussion.
Brain storming;
Probing questions

text book
newspaper,magazines

Pg 118-9

PRODUCT PROMOTION

Posters, billboards & transit advertising.

By the end of the lesson, the learner should be able to:
State advantages and disadvantages posters, billboards & transit advertising.

Brain storming;
Probing questions
Discussion.

television,text book

Pg 122-4

PRODUCT PROMOTION

Electronic advertising.
Advertising agencies. Advantages & disadvantages of Advertisement.

By the end of the lesson, the learner should be able to:
State advantages and disadvantages of advertising on radio, TV and cinema.
Highlight functions of Advertising agencies.
State advantages & disadvantages of
advertisement to the consumers, producers and manufacturers.

Probing questions
Discussion.
Oral questions;

tv,video
tv,newspaper

Pg 124-6

PRODUCT PROMOTION

Publicity.
Public relations.

By the end of the lesson, the learner should be able to:
Outline impact of positive and negative publicity on product promotion.
State advantages & disadvantages of
publicity.
Give examples of public relations activities.
public relations as a method of product promotion.

Probing questions;
Explanations;
Discussion.

text book

Pg 128-9

PRODUCT PROMOTION

Other methods of product promotion.

By the end of the lesson, the learner should be able to:
Highlight other methods of product promotion.
State advantages & disadvantages of named method.

Probing questions and brief discussion on window display, direct mail advertising, cataloguing, discounts, coupons, etc.

text book,tv

Pg 131-133.

PRODUCT PROMOTION

Sales promotion Definition and importance.

By the end of the lesson, the learner should be able to:


Define the term sales promotion
State the importance of sales promotion.

Oral questions;
Discussion.

tv,magazines

Pg 134

PRODUCT PROMOTION

Methods of sales promotion.
Ethical issues in product promotion.

By the end of the lesson, the learner should be able to:
Describe various methods of sales promotion.
Outline factors influencing choice of promotion method.
Highlight some ethical issues related to product promotion.

Brain storming;
Discussion.
Exposition;
Open discussion.

text book

Pg 134-5

PRODUCT PROMOTION

Current trends and emerging issues in product promotion.

By the end of the lesson, the learner should be able to:
Explain the impacts of current trends and emerging issues in product promotion.

Probing questions on effects of internet & HIV/AIDS, influence on the youth, pollution, mobile phones, convoys, etc.
Open discussion.

internet,magazines

Pg 136-8